Airtel Gives Kenyans ‘A Reason To Imagine’

Corporate News
Follow by Email
Visit Us
Follow Me

Airtel Kenya has launched a new brand campaign focused on building a deeper emotional connection with Kenya’s youthful population. dubbed ‘A Reason to Imagine’.


At the same time, the telco introduced VoLTE and the new amazing 1GB bundle g for KES 50 and valid for 24 hours. The VoLTE function as well as the new 24 hour 1GB for Ksh 50 offer top-notch experiences to users.


A Reason to Imagine…

The newly launched brand campaign based on a new strapline for Airtel Kenya: ‘A Reason to Imagine’, replaces the “Smartphone Network.” strapline.


“A Reason to Imagine” aims to showcase Airtel’s focus on providing its Kenyan consumers, especially the youth, with relevant digital and financial solutions to aid them in achieving their full potential in personal and business undertakings.

Airtel Kenya Networks Director, Hussein Versi. PHOTO/COURTESY


The ‘A Reason to Imagine’ campaign shows Airtel’s position as an enabler of the dreams and aspirations of young people; it seeks to celebrate the energy, creativity, and innovation of young people in Kenya.

Through this campaign, Airtel is  reaffirming its commitment commitment to advancing the progress of our young people by providing seamless and affordable connectivity to turn every situation into an opportunity.


Airtel Kenya Managing Director Ashish Malhotra said,

“I believe the power of this campaign is its ability to inspire the dreams and aspirations of young people. We have consistently enabled youth in the country to achieve their potential through our innovative and affordable products and services. Our new positioning will further enhance the “A Reason to Imagine” your ability to achieve your dreams through our dynamic solutions”.

Airtel Kenya Managing Director Ashish Malhotra. PHOTO/COURTESY


The ‘A Reason to Imagine’ brand campaign is Airtel’s most ambitious campaign to inspire Kenyan youth to re-imagine their place in the world and to see themselves as capable of achieving great things.


Airtel Africa’s Group Chief Commercial Officer, Anthony Shiner said,

“It is a well-known fact that the youth are central to achieving Africa’s potential. More than 60% of Africa’s population is under the age of 25 – and empowering this new generation could be transformative for the future of the continent.”


The campaign builds on Airtel Africa’s recent title sponsorship of The Voice Africa, where Kenya has 8 participants competing in Nigeria. This competition showcases exceptional African musical talent and is one of the initiatives that Airtel has invested in to promote youthful talents and expertise in education, sports, and the innovation sectors.

From left, Airtel Networks Director, Hussein Versi, Airtel Managing Director, Ashish Malhotra and Airtel Money Director Anne Kinuthia-Otieno during the launch of ‘A Reason to Imagine’ campaign focused on building a deeper connection with Kenya’s youth. PHOTO/COURTESY


1GB data Valid for 24 hours at Sh 50…

On the other hand, the launch of VoLTE, now allows all Airtel customers make clear calls on the 4G network while enjoying the advantage of HD voice available on Android and iOS devices. VoLTE automatically enables High Definition for a clearer voice call experience with the same call rate as normal calls.

The Amazing 1GB bundle goes for KES 50 and is valid for 24hrs. The bundle can only be bought through Airtel Money by dialing *334# and selecting the bundles option.

“Airtel is committed to leveraging innovations that guarantee amazing experience while offering values to customers,”

said Airtel Kenya Managing Director, Ashish Malhotra.


Users can experience this technology once they have a VoLTE enabled handset and a 4G Sim Card. The user needs to update their mobile device operating system (OS) to enable VoLTE.

Once your device is VoLTE enabled you will experience: HD Voice Calls: crystal clear conversations as if you are right next to each other! Efficient Multi-tasking: do more at the same time! – hold simultaneous voice and data session and improved call setup.